At EasyFresh we’re leveraging the power of technology to connect farmers with retailers. Our aim is to remove the inefficiencies present in the agriculture supply chain while reducing food wastage, enhancing farmers’ income and providing superior quality produce to retailers across Pakistan.
How we help farmers and retailers
The fruits and vegetables supply chain is dominated by the middlemen. Their monopoly of controlling the prices and the overall supply & demand has resulted in farmers not getting a fair price for their produce. This constant exploitation has left them with little to no financial stability.
On the other hand, the retailers suffer as they don’t receive quality fruits and vegetables timely and consistently. By eliminating the middlemen’s cut and creating efficient supply chain mechanisms EasyFresh has helped increase the profits of both farmers and retailers.
Leadership
The story of EasyFresh started from the desire of the co-founders to play their part in bringing down inflation across the country. By removing inefficiencies in the agri supply chain, the team hopes to bring down the prices of vegetables and fruits across the country, thus benefiting consumers, farmers and retailers.
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